When it's time to upgrade your tent, selling your old one is a great way to earn some extra cash and help someone else kickstart their camping adventure. But how do you ensure it gets sold quickly and for a fair price?
Whether you sell online or in person, clear photos and an honest description are key. Set the tent up before listing and make sure all parts are in good condition.
Start with a niche.
A well-thought-out business plan is essential to securing the financing needed for a new venture. Using a financial forecasting tool helps entrepreneurs validate their business ideas and ensure they are financially viable.
There's no sense in launching a business that sells a product nobody wants. Plenty of products that failed due to lack of consumer demand litter the history books -- the Ford Edsel, New Coke and Microsoft Zune come to mind.
To avoid this fate, you should conduct market research. Visit major stores in your city and do a comparison of their offerings. Make a note of the types of items sold and their prices to determine if they are competitive with those on offer at your prospective online store.
Create a product page.
If you’re planning to open a tent and camping goods manufacturing business, it’s important to understand the market and your competitors. You can do this by conducting market research and attending trade shows or industry events. During this process, you can also learn about the regulations that apply to your future business.
Once you’ve done this, you can create a store and start advertising your services. You can also start taking pictures of your products to use on your website and Google business listing. As your business grows, you can expand your offerings by adding tables, chairs, linens, etc.
Create a product description.
Product descriptions are like 24/7 salespeople for your online store. They can make or break your business by drawing in visitors and driving conversions.
To create a compelling product description, start by identifying your ideal customer and understanding their pain points. Then, focus on the benefits of your products and how they can solve those pain points.
To make your product descriptions stand out, include them in your sales training guide so all your team members are on the same page about the importance of using customer-first language. Also, consider scheduling an all-hands call to review the tips with everyone in your company.
Create a product video.
Product videos help buyers understand your products, increasing their confidence in making a purchase. The video can showcase the product's key features, as well as how it's used and what it looks like. A product video can also feature testimonials from customers, as in the case canvas apron of Potion Pal's video, to build trust and social proof.
Other examples of product videos include unboxing videos, which show viewers what a product looks like once it arrives at their doorstep, and demonstration videos that showcase the product in action. The best product videos are short and concise, but can still include valuable information for the viewer.
Create a product listing.
Whether you’re upgrading to an ultralight tent or simply making room in the garage for new gear, you’ll want to get the most bang out of your old tent. That means determining its value and choosing the right platform for selling it.
It also means taking clear, well-lit photos and being honest about any wear and tear or signs of use. People who are shopping for used camping tents will appreciate this honesty and may be more willing to negotiate a fair price.
Finally, researching similar listings on different platforms will give you a good idea of the going rate for your tent.
